Pinball Hall of Fame

This project is a complete rebranding of the Pinball Hall of Fame in Las Vegas, Nevada. Their previous brand was nonexistent (literally), their website boasted about their penny-pinching aesthetic and lack of branding as a way to focus completely on their pinball machines. They also refused to advertise themselves outside of a few articles written on local websites. As a Vegas native, there have been many times where I've had to assure friends and family that it was not an abandoned building but an actual business. For this project, I decided to create a loud and colorful brand to go with their new location opening up on The Strip that wouldn't allow them to be overlooked among all the bright lights and flashy storefronts.

As an extra part of this campaign, I presented the option of also adding a pinball themed bar as a great way to bring in the late night tourists looking for good drinks and lots of fun! These are the featured cocktails and the happy hour advertisement I developed for the Pinball Wizard Bar & Grill.